Spek Digital is a Mumbai-based, fast-growing, Creative & Design-led Performance Marketing Agency, co-founded by four ex-Schbang employees. It is a story as to how, with the backing of the Schbang Network, these four young entrepreneurs are scaling what they say is the Next Big Performance Marketing Agency in India.
Spek Digital is a creative strategy player in the Performance Marketing and E-commerce space. Some of their clients include Tata Consumer Products, Growel Group, Reliance Brands Limited (RBL) and more.
MediaNews4U caught up with Crish Shah, Managing Director, Spek Digital, Krish Bajaj, CEO, Spek Digital, Mohit Palshetkar, Chief Operating Officer, Spek Digital and Neel Shah, Creative Director & SEO Specialist, Spek Digital
Q. What is the gap in the market thathas prompted Schbang to launch Spek Digital? What is its USP compared to agencies offering similar services?
When we launched Spek in 2020, we were among the early adopters of the growing E-commerce and quick Commerce wave. We identified a clear gap in the market agencies needed to understand how performance marketing assets differ from topline campaigns.
This was the key focus and the reason we chose the name Spek due to it’s easy to resonate nature of being deprived from the Spec Sheet, which is the sheet e-commerce vendors and media buying agencies use to brief creative agencies.