About Us

When we launched Spek in 2020, we were among the early adopters of the growing E-commerce and quick Commerce wave. We identified a clear gap in the market agencies needed to understand how performance marketing assets differ from topline campaigns.

This was the key focus and the reason we chose the name Spek due to it’s easy to resonate nature of being deprived from the Spec Sheet, which is the sheet e-commerce vendors and media buying agencies use to brief creative agencies.